You “pull” your reader into the actual text with the heart. But you close the deal with your head. But let's dive deeper into the matter. Why is logic so important? As just touched on, the emotional value makes your reader want your product . He creates, or better, he bundles the desire for your offer. But if your text is only based on emotions, then it will not succeed. OK. That might not be entirely true. If your product is completely based on emotions, then you don't need any logical arguments.
Music fashion jewelery and fast food are good examples here. But we are smart bloggers. And as a rule, you will not have a product that is only based on emotions. Anyway, let me give you a concrete example. I know fast food is extremely unhealthy. But sometimes I look for “logical arguments”. Then I find things like "cheap price" or "fast service". But in Israel phone number list reality, I'm just looking for "logical reasons" for my emotional decision. And just like me, your reader now needs enough logical arguments to justify the purchase . Emotionally he has already finished. Now he's just missing a few reasons to tell others and most importantly himself. You see. The logical benefit is not the same as logic.
Because your reader is afraid of making a wrong decision. Because let's be honest: We are all afraid. We're afraid of wasting money. We are afraid of being mocked. And we're afraid of feeling stupid. Our fear always sits deep in our necks and whispers in our ears how stupid we are when we make a bad purchase. A good example of this is Mercedes. Daimler knows that the emotional benefit is belonging to the group of Mercedes owners. And addressing that in advertising would be too cheesy. That wouldn't be helpful and would destroy the brand. What is Daimler doing instead? You speak almost only logical arguments: A body made of aluminum. An LED intelligent light system.